Adeptus Health

Branding and Design for Regional Hospitals and ERs

Adeptus Health is the country’s largest operator of freestanding emergency rooms. They own and operate several facilities in Texas as well as partner with established healthcare operators throughout the country, jointly running those facilities. Their goal is providing the highest quality care close to home.

The parent company came to BCG with a need for a variety of materials from general corporate communications to specialized programs and events.

The subsidiary brands needed more consumer-focused materials such as advertising and collateral for their facilities. Partner companies needed the materials to align with their established graphic standards, while Adeptus’ new subsidies needed new branding to be created.

Projects shown are for these brands:

  • Adeptus Health Corporate
  • First Texas Hospital
  • First Choice Emergency Room
  • Dignity Health Arizona General Hospital
  • UC Health Colorado
  • Ochsner Health Emergency Room
  • Texas Health Hospital Emergency Room