The Antique Drapery Rod Company offers the interior design trade an abundant selection of fine quality drapery hardware. All their drapery rods are custom cut and fully customizable with hundreds of hardware components and over 35 finishes. With all the moving parts, the messaging was getting lost. We refined and clarified the communications, and rebuilt the website, launched an ongoing email campaign, simplified collateral, and raised the bar on their catalog — all with great (and trackable) success.
