Every business has a story. Not every business knows how to tell it. Since 2004, BCG has helped Fortune 500 companies and ambitious startups find that story, shape it into a brand, and put it to work across every touchpoint. The goal has always been the same: brands that work as hard as you do. Here’s a sample of the work — and the stories behind them.

Trust is everything in safety compliance — so we built a brand that felt as reliable as their service. Clean, confident, and approachable, the visual identity made clients feel at ease before the conversation even started.

With hundreds of components and over 35 finishes, Antique Drapery Rod Company had an incredible product — and a messaging problem to match. We refined their communications across the board, rebuilding the website, redesigning their showroom, launching an ongoing email campaign, simplifying collateral, and overhauling the catalog — with results that were impressive and trackable.

Breaking into the US market as a Tibetan handmade rug company meant more than just great craftsmanship — it meant building credibility from scratch. So we gave Endless Knot Rugs a brand, website, and marketing materials that brought their artisan story to life.

WayflorUSA had the product — they just needed the presence. We built a brand identity that introduced their woven vinyl flooring to the US market with confidence, giving customers every reason to trust a name they’d never heard before.

Winning over a skeptical construction industry was no small task. So we gave Symmtrex a dinosaur mascot — inspired by the last four letters of their name — to capture the speed and power of their prefab steel system, stamping that bold eye across every touchpoint.

Buying a diamond is intimidating by design — and most brokers prefer it that way. Wolf Diamonds had a different philosophy: educate the customer, demystify the process, and let honesty do the selling. We helped this Houston startup position around that transparency, turning a refreshing approach into a prominent local brand that customers actually trusted.

Other companies we’ve branded:

Event Design

Event Design

Design for Good

Design for Good

Product Branding

Product Branding