Eco 360

Identity for manufacturer's environmental initiative

As other carpet manufacturers began touting their “green” achievements, it was time for Milliken Carpet to rethink their own modesty. BCG developed Eco360 as an umbrella program to promote their industry-leading story. We began with a name and a logo and supported the program’s introduction with advertising, collateral and trade show materials, bringing Milliken’s sustainability message full-circle.


  • Identity
  • Advertising
  • Spaces