Carpet Stain Treatment Product

Every commercial carpet company offers stain resistance, but The Mohawk Group had a way to make spills easily cleanable with plain water. They were the first and only player in the field, and wanted to make a splash. After naming the product and creating its logo, BCG developed the brand across the Mohawk website, collateral, print advertising, direct mail and created an EverSet-specific trade show booth.


  • Identity
  • Collateral
  • Print & Ads
  • Spaces