MacArthur Blvd Baptist Church
Identity and Marketing for a Growing Church
MacArthur Blvd Baptist Church serves the Valley Ranch and Las Colinas areas of Irving. Because of the transient and multi-ethnic nature of the community, awareness of MacArthur Blvd had been low. The primary goal of the identity was to clearly and directly identify the location as a church. While it seems simple, the weight, colors, proportions and type were all intensely considered. The resulting identity ties into the church’s three-part vision of leading people to a life of worship, in community and on mission.